Between our portfolio companies and our own use of DataFox, we believe it has the potential to materially accelerate sales.
Our marketing team uses DataFox to create dynamic lists of high-scoring accounts which are pulled into our ABM model to support outbound sales.
DataFox pairs standard firmographics with proprietary signals which are custom to our business. This helps my team prioritize the accounts who are most likely to spend with Zendesk.
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“DataFox's ability to index companies based on similar keywords, along with their relevant revenue and web traffic data, was critical in helping us expand our universe of accounts.”