Intelligent Account Segmentation
Apply 70+ filters, or our Similar Companies algorithm, to our database of 2M companies
Prioritize Select Accounts
Dynamic lists continuously score new accounts that match your campaign criteria
Execute Targeted Campaigns
Bi-directional sync enriches new or existing accounts in your CRM for rich segmentation
Create and apply weights to as many criteria as you’d like (using DataFox data and your own), and prioritize accounts accordingly to drive your account selection process. Update your model yourself, anytime.
Sales and marketing organizations can together define a unified strategic direction by ranking all potential target accounts.
Communicating the rationale behind your account selection process to your reps is as important as displaying the score itself. Transparency builds reps’ confidence in scores, provides easy talk tracks, and drives feedback.
“I’ve been exposed to predictive solutions before, sometimes it feels too much like a black box. With DataFox’s account scoring, the number is backed by all the analysis work that I’ve done. I found that having control of the score was more beneficial.”
Conduct your account selection process to find bigger and faster-closing deals by focusing on the right companies. Apply 70+ filters for an intelligent account segmentation. Start by prioritizing and then selecting the right accounts based on dynamic matching that meets your campaign goals and objectives. With DataFox, you can generate and administer weights to as many criteria as you’d like and segment your accounts accordingly.
Before starting your marketing and sales strategies, get rid of dead and duplicate data in your CRM first. In fact, a foundation of clean account data is key to any account-based marketing strategy. Contact DataFox today - then, stop wasting time on the wrong companies!