Build a strong data
Use a webhook to enrich leads with verified DataFox company data (and any of your Salesforce Account fields)
Leverage account data in scoring models to surface high-value prospects who otherwise would go untouched.
Create more personalized programs, optimize scoring models, and effectively route leads all from your Marketo workflow.
Automatically match leads to accounts in DataFox and Salesforce with
this easy to use webhook and bring over all the fields needed.
5 Ways Account-Based
Account-based marketing is all about being laser-focusedon your best-fit prospects instead of doing "spray and pray" marketing with traditional lead generation. Because startups are smaller, sales and marketing teams have fewer resources. They have to get creative with finding ways to grow revenue.Continue Reading ➞