Create and apply weights to as many criteria as you’d like (using DataFox data and your own), and prioritize accounts accordingly. Update your model yourself, anytime.
Sales and marketing organizations can together define a unified strategic direction by ranking all potential target companies.
Understanding scoring criteria is as important as seeing the score itself. Transparency builds reps’ confidence in scores, provides easy talk tracks, and drives feedback.
We love using DataFox. It helps us align our ABM and prospecting efforts better than any piece of software I've used in the past. Our marketing team uses DataFox to create dynamic lists of high-scoring accounts, which are pulled into our ABM model to support outbound sales.
The tool that had the biggest impact on our account-based selling was DataFox. It really helped us align the team and focus on target companies.
With the DataFox account score, any of our reps can go in, take a look at a company that scored high, and actually see the breakdown and understand why. It really helps me win a lot of credibility with my sales team.