Account Scoring Methodology

Request a Demo

Scoring for strategic thinkers

hover to learn more

DataFox
Account Data Powerd by AI
Account scoring controlled by you
Build your scoring on clean account data. An effective model requires robust, accurate data, and ongoing data updates. Scoring (even using the best algorithms) that is built on poor data will give incorrect and unreliable results. With great underlying data, even simple algorithms can be effective.
Prioritization designed for strategic thinkers. We put you in the driver’s seat. AI systems should not have full control over your sales strategy (like defining your target account list or new verticals to break into), but they should help take care of grunt work (like data aggregation and cleaning). We purposely keep the scoring simple and fully in your control.
Build your scoring on clean account data. An effective model requires robust, accurate data, and ongoing data updates. Scoring (even using the best algorithms) that is built on poor data will give incorrect and unreliable results. With great underlying data, even simple algorithms can be effective.
Prioritization designed for strategic thinkers. We put you in the driver’s seat. AI systems should not have full control over your sales strategy (like defining your target account list or new verticals to break into), but they should help take care of grunt work (like data aggregation and cleaning). We purposely keep the scoring simple and fully in your control.
DataFox

Combine your data with ours to design your score

If you’ve sold 3 deals to an account before (or have had 37 inbound leads from them), you need to be able factor that into your scoring. Combine that with firmographics, technographics, signals, or whatever else matters to you to build a robust model.

Base Platform

A formula for scoring success

hover to learn more

DataFox
Transparent
Controllable
Credible
Reps see the underlying criteria leading to your scores. Rather than black box models that your reps tend to reject, empower them with the underlying math and reasons why an account is ranked the way it is. This inspires trust and arms reps with timely and relevant messaging.
You choose how you want to weigh your scoring criteria with granular customization across a vast number of data sets. You know the nuances of your business strategy and what markets you are trying to enter. Use DataFox insight tools and controllable scoring to outsmart your competition.
Give your organization full confidence in how the scores are built. Users understand and trust prioritization results which further drives adoption. Greater adoption unlocks a powerful feedback loop, which helps your scores continually improve. That fast feedback cycle leads to greater conviction, efficiency, and alignment.
DataFox

Discover characteristics of your best customers to iterate on your scores

See insights into your newest customers to discover patterns and segments. After defining your ICPs, turn them into data-driven account scoring criteria.

Company Data Powered by AI

DataFox
DataFox
Start here
Discover
Define
Expand
Prioritize
Distribute
Evaluate
External Changes
Start Here with a few criteria and begin the learning cycle of account priority adaptation
Discover common traits among your best-fit customers to identify strategies you can reproduce.
Define the criteria you want to prioritize in your named account selection. Optimize your prioritization strategy.
Expand your addressable market by finding best-fit accounts.
Prioritize your target accounts and leads with the right insights, aligned to your new strategy.
Distribute your prioritized targets to the right campaigns and processes at the right times.
Evaluate the performance (fitness) of your prioritization strategies and campaigns.
External Changes are always happening too. You need your data to keep itself updated and have triggers in place to recognize key changes.

Controllable and transparent scores continue improving over time

DataFox Account Scoring is so transparent and easily controllable that it promotes a cycle of feedback that quickly drives your prioritization model towards success. Start with a simple model, then quickly adapt and improve it to build trust with reps. If reps can’t see into the system, then you won’t be able tap into the trove of value feedback they can offer.

“I’ve been exposed to predictive solutions before, sometimes it feels too much like a black box. With DataFox’s account scoring, the number is backed by all the analysis work that I’ve done. I found that having control of the score was more beneficial.

Vishal Sunak

CEO, LinkSquares

Focus your team on the accounts that matter.

Align sales and marketing on a prioritized target account list to boost deal size and speed. Want to see how scoring works?

REQUEST A DEMO