Transparent, adaptable, and guided by rich data and insights. Executives in both sales and marketing organizations can together define a unified strategic direction through the scoring criteria you select and the resulting account score.
Sync your account prioritization models with Salesforce to score your leads, contacts, and accounts based on the account’s propensity to become a customer. Don’t wait until next January to roll out a new strategy - deploy your new strategy every night.
Gone are the days of waiting a month for your next spreadsheet or paying extra every time you want to update your scoring model. Update your account strategy any time you discover a new insight. Your smartest competitors are likely using DataFox to move more quickly; you should too.
Companies evolve quickly, so should strategies to target them. Every incoming deal offers invaluable insight about your ICP and addressable market. With a scoring model that automatically updates across all systems and objects, the learnings from each incoming deal can finally be factored in, at scale.
We love using DataFox. It helps us align our ABM and prospecting efforts better than any piece of software I've used in the past. Our marketing team uses DataFox to create dynamic lists of high-scoring accounts, which are pulled into our ABM model to support outbound sales.
DataFox pairs standard firmographics with proprietary signals which are custom to our business. This helps my team prioritize the accounts who are most likely to spend with Zendesk.
DataFox is instrumental in enriching our Salesforce leads and accounts with valuable data points for location, headcount, and industry, so our sales team knows which accounts to prioritize for closing more business.